Market research is your treasure map for finding hidden market gems. It helps you identify untapped customer segments, emerging trends, or niche markets that others have overlooked.
Market analysis: objectives and types
Comprehensive analysis includes studying the market (its structure, free niches and segments, as well as the niche in which the enterprise operates)
How to do market research in 5 basic steps
This is where every research project begins. You will also find that market research in general follows the model of the scientific method.
Overview of market research methods
The data you’ve already collected within your company is an invaluable secondary source of research data. The longer you’ve been in business, the more data you accumulate.
Types of market research
The fact that someone is doing market research a certain way does not mean that you need to copy it. You need to know what your options are, and they start with the different types of market research.
What is the role of market research in marketing strategy?
A marketing strategy is a company’s overall program of actions to attract consumers and turn them into customers.