Location intelligence is a form of business intelligence that combines the collection of business and location data. It is used to improve a company’s business intelligence through multiple sets of defined data.
Location and target audience
In today’s digital marketing world, data has become an incredibly valuable asset. And one key aspect that plays a huge role in optimizing marketing strategies is location.
How technology is helping brands find new market opportunities
With the advancement of technology and the widespread adoption of mobile devices, location has become a key factor in market analysis and research.